1. Increased use of search engines to look for information on web year on year.
2. Large brand advertisers are using SEO actively in India & Internationally.
3. Traditional or Direct marketers are increasingly adopting SEO.
4. Growth in the number of local search request with mobile web searches.
5. Organic SEO listings on Google search result page is more trustworthy than Ads.
6. Google are fast evolving and making demographic targeted & Geo targeted search results.
SEO has become very important for websites, though many still consider it as nothing more than a passing fad. No matter what anyone is searching for, there are thousands of web pages offering content about it. So, the competition is high and it is very hard
indeed to get noticed. This is where SEO comes into play. Search Engine Optimization refers to optimizing a website in such a way that it ranks higher in search results. But already it the definition is blurring as SEO is growing and changing and applying to other areas like local results to knowledge graph based results.
The SEO industry is growing and evolving continuously. The SEO
techniques used today are very different from those used two years
ago. The reason behind this quick evolution is the changes made in
the search engine algorithms.
Search engine companies like Google, Bing, etc. are always trying to
fine tune and upgrade their algorithms to deliver better user
experience and relevant results to users. And SEO has had to change
in order to keep up with these upgrades. As a result where keyword
stuffing was once the norm, now the focus is on good quality
content.
The SEO industry has survived for a long time and its graph is
showing no sign of coming down. A study published by Borrell
Associates found that in 2016 companies spent $613 billion in SEO
and digital marketing globally. This is three times the amount that
was spent in 2008.
In 2016, in the US alone, $65.26 billion was spent in search engine
optimization. This spending will rise to $72.02 billion in 2018 and
$79.27 billion by 2020. But interestingly, two third of this money
was actually spent by startups and small local businesses, only one
third was spent by bigger more established companies. This doesn’t
mean that larger companies don’t require SEO anymore, the
expenditure is less for them because most large businesses have
developed dedicated SEO units internally diminishing their need for
outsourcing SEO related projects.
So why is SEO growing so hard and fast? There are quite a few
good reasons for this perpetual growth, and no matter what
critics say, SEO is here to stay.
Searching for stuff has reached new heights since smartphones
came into being. Earlier people could search only when they
had a desktop or laptop handy, which owing to their size
couldn’t be all the time. But with smartphones, searching on
the go has risen drastically, and this trend is likely to continue
well into the future. The present generation is very tech savvy
and so will be the upcoming generation of users. So, the
number of search per user will keep growing and so will the
need for SEO.
With the world becoming more and more dependent on
technology and smartphones and tablets gaining more market
share, the number of users who use search engines will also
increase. Another factor contributing to the increase in user
base is the increasing availability and lowering costs of the
internet. In the future as internet becomes available to more
and more people, search engine users will increase
proportionally.
Though Google and Bing are the most well known search
engines, they are not the only ones. Localized search engines
and other small players are entering the market and trying to
make their presence known. This means that there are now
more opportunities for search visibility. Every search engine
algorithm works differently so the SEO techniques used to
increase visibility in search results for Google might not work
on another search engine. There are also platform specific
search engines like YouTube search, Google Play search etc.
Traditional advertising such as print ads, flyers etc. don’t hold
much water nowadays. TV ads have not yet gone obsolete, but
even that might change. So, most companies are now opting for
online marketing to spread the word about their products and
services. SEO and digital marketing are undeniably tied to each
other and as demand for online marketing goes up, so will SEO
thrive.
SEO has come a long way, which means that SEO companies
have learned from their mistakes and gained experience. New
developments in this field and the need to keep up with search
engines and their new algorithms has led to companies coming
up with increasingly intricate and sophisticated SEO
campaigns.
2. Large brand advertisers are using SEO actively in India & Internationally.
3. Traditional or Direct marketers are increasingly adopting SEO.
4. Growth in the number of local search request with mobile web searches.
5. Organic SEO listings on Google search result page is more trustworthy than Ads.
6. Google are fast evolving and making demographic targeted & Geo targeted search results.
SEO has become very important for websites, though many still consider it as nothing more than a passing fad. No matter what anyone is searching for, there are thousands of web pages offering content about it. So, the competition is high and it is very hard
indeed to get noticed. This is where SEO comes into play. Search Engine Optimization refers to optimizing a website in such a way that it ranks higher in search results. But already it the definition is blurring as SEO is growing and changing and applying to other areas like local results to knowledge graph based results.
The SEO industry is growing and evolving continuously. The SEO
techniques used today are very different from those used two years
ago. The reason behind this quick evolution is the changes made in
the search engine algorithms.
Search engine companies like Google, Bing, etc. are always trying to
fine tune and upgrade their algorithms to deliver better user
experience and relevant results to users. And SEO has had to change
in order to keep up with these upgrades. As a result where keyword
stuffing was once the norm, now the focus is on good quality
content.
The SEO industry has survived for a long time and its graph is
showing no sign of coming down. A study published by Borrell
Associates found that in 2016 companies spent $613 billion in SEO
and digital marketing globally. This is three times the amount that
was spent in 2008.
In 2016, in the US alone, $65.26 billion was spent in search engine
optimization. This spending will rise to $72.02 billion in 2018 and
$79.27 billion by 2020. But interestingly, two third of this money
was actually spent by startups and small local businesses, only one
third was spent by bigger more established companies. This doesn’t
mean that larger companies don’t require SEO anymore, the
expenditure is less for them because most large businesses have
developed dedicated SEO units internally diminishing their need for
outsourcing SEO related projects.
So why is SEO growing so hard and fast? There are quite a few
good reasons for this perpetual growth, and no matter what
critics say, SEO is here to stay.
Searching for stuff has reached new heights since smartphones
came into being. Earlier people could search only when they
had a desktop or laptop handy, which owing to their size
couldn’t be all the time. But with smartphones, searching on
the go has risen drastically, and this trend is likely to continue
well into the future. The present generation is very tech savvy
and so will be the upcoming generation of users. So, the
number of search per user will keep growing and so will the
need for SEO.
With the world becoming more and more dependent on
technology and smartphones and tablets gaining more market
share, the number of users who use search engines will also
increase. Another factor contributing to the increase in user
base is the increasing availability and lowering costs of the
internet. In the future as internet becomes available to more
and more people, search engine users will increase
proportionally.
Though Google and Bing are the most well known search
engines, they are not the only ones. Localized search engines
and other small players are entering the market and trying to
make their presence known. This means that there are now
more opportunities for search visibility. Every search engine
algorithm works differently so the SEO techniques used to
increase visibility in search results for Google might not work
on another search engine. There are also platform specific
search engines like YouTube search, Google Play search etc.
Traditional advertising such as print ads, flyers etc. don’t hold
much water nowadays. TV ads have not yet gone obsolete, but
even that might change. So, most companies are now opting for
online marketing to spread the word about their products and
services. SEO and digital marketing are undeniably tied to each
other and as demand for online marketing goes up, so will SEO
thrive.
SEO has come a long way, which means that SEO companies
have learned from their mistakes and gained experience. New
developments in this field and the need to keep up with search
engines and their new algorithms has led to companies coming
up with increasingly intricate and sophisticated SEO
campaigns.
